It’s that time of year,  and GRAFF Jewelry on Madison Avenue in New York has everything you could possibly want… and more! These spectacular pieces of Jewelry stopped me in my tracks, so much so, that I had to go by the store several times for another look. Sapphires, Rubies, Emeralds, Yellow Diamonds, White Diamonds, and those glorious shapes like Pear, Emerald, Cushion,  Marquise, Radiant, Oval,  Princess, Baguette, … and of course Round.

It seems our obsession with these brilliant stones dates back about 3,000 years ago to India, and quite possibly 6,000 years. Used as religious icons in ancient India, their popularity grew due to increased supply and improved cutting and polishing techniques. Add a growing world economy and innovative advertising campaigns and Voila! A love affair is born.

Founded in 1960 by Laurence Graff, Graff Diamonds adheres to the Kimberly process, never knowingly buying or trading diamonds from areas where it would encourage conflict or human suffering. The majority of their diamonds are laser engraved with unique tracking numbers invisible to the naked eye, allowing for their origins to be traced. Therefore, you can abolish all thoughts of guilt while wearing your fabulous Yellow and White Diamond Tiara out to dinner, or simply lounging around the house in your bathrobe and slippers… because you know you want to.