The Miniature Romantic Paper Cut-Outs at Tiffany &  Co. on Rodeo Drive are exquisite, and are part of a larger global advertising campaign that’s very captivating. I love that they’ve  created a seasonal video for  youtube, which is also available on  the main page of their web site. It features New York landmarks from Time Square to Rockefeller Center to their own 5th Avenue location, lush with their iconic jewelry.

When I look at these terrific little cut-outs, it makes me think of the  artwork of James Rizzi, famous for his 3-D Multiples. They’ve made the most of the depth of their windows boxes, enticing the viewer to step right into their world. I suppose you might call these little works of art Doll Houses for grown ups. And who doesn’t want to step into the world of Tiffany & Co. and play dress up. Have you been to their 5th Avenue store? Floor after floor of goodies for shoppers at every price point. And lets not forget about  the Tiffany Yellow Diamond on display in the main showroom of their 5th Avenue store.  It’ll stop you in your tracks at 128.54 carats. In 1961 it was temporarily set into a Ribbon Rosette necklace to be  worn by Audrey Hepburn in publicity photos for the film Breakfast at Tiffany’s.

Tiffany & Co. has been wowing shoppers since it was established in 1837 as a “stationary and fancy goods emporium”. In 1853 the company decided to focus solely on Jewelry, opening their flagship store on Fifth and 57th Street in Manhattan in 1940.  With many locations around the world, they maintain a consistent  image that dazzles women and men from all walks of life. These fantastic Cut-Outs charm and enchant the viewer with a vintage quality that is both warm and familiar.  You’ve still got a few more days left to shop for Christmas….